What is EMIR?

Emerging Markets Intelligence & Research (EMIR) was founded by Trevor McFarlane in 2013 to provide CEOs of multinational companies and family conglomerates with the connections, market intelligence, governmental insights and HQ support needed to truly succeed in the Middle East and Africa (MEA). Driven by a belief in the value of local, high profile connections and a deep understanding of regional markets, EMIR is a firm that delivers actionable intelligence, connections and content to 300+ decision-makers across some of the biggest companies in the world.  

The complex business landscape in MEA requires an integrated understanding of not only the region’s political economy but also its eco-system of influence. Leveraging on EMIR’s unique network of CEOs, government officials and diplomats, it creates tailored and innovative solutions that show senior executives the optimal path to success while also offering a true picture of the risks and opportunities of doing business in the region.