Helping successful business leaders reach for new heights in the Middle East and Africa
EMIR provides CEOs of multinational companies and family conglomerates with the market intelligence, governmental insights, network and HQ support needed to truly succeed in the Middle East and Africa, helping to open doors and establish networks at the very highest levels.
Our quarterly strategy briefings feature incisive market analysis from EMIR experts, senior government officials, guest speakers and high-profile partners on issues such as the regulatory environment, talent, strategy, technology and innovation.
EMIR produces regular, high-quality, print and digital analysis on regional trends, focusing particularly on the business impact of economic, political and governmental developments in this fast-changing part of the world.
Clients also benefit from EMIR’s HQ support service, an in-person briefing service that brings our on-the-ground analysis on the opportunities and challenges of doing business in Middle East & Africa to your senior management.
Many of the world’s most prominent companies are already clients of EMIR – their leaders find our mix of market intelligence, governmental insights, peer-to-peer networking and HQ support is an irreplaceable tool in achieving success, allowing the private sector to predict, understand and offer advice on government plans and changeable economies while showing commitment to local markets.
EMIR was founded in 2013 and is run by Trevor McFarlane. Trevor is a former senior editor for MEA at the Economist Intelligence Unit and a senior contributing analyst at The Economist’s corporate advisory network. Over the last decade he has lived and worked in Istanbul, Doha, Riyadh, Abu Dhabi and Dubai, and has become a trusted advisor to regional CEOs, their boards and senior government officials. He is a regular analyst on CNBC Arabia and occasional co-host of Dubai FM’s Business Breakfast radio show.